Product Description
Featuring a matte screen for a print-like finish, Pantone Validated colors, and a slim customizable bezel that looks like a gallery frame, the TV for art lovers has access to curated works from top-tier galleries and museums* to blend into any style or décor. Samsung Vision AI** powers superb picture, sound and personalized TV experiences.
* Samsung Account log-in and Wi-Fi connection are required. Subscription is required to enjoy all the arts from the Art Store which offers 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.
**Samsung Vision AI features vary by model; see individual model for more info.
Designed to look like a picture frame
A sleek and elegant design that looks like real art that's a statement piece for any room. Customize it with a variety of bezels to match your décor and personal style*. It has a slim design that mounts flush to the wall, so it can easily blend with real art in a gallery wall. Plus you can say goodbye to cluttered device cables — just a single cable is needed to connect to the One Connect Box, where all your devices and power are plugged in.
*Customizable bezels sold separately
Your personal art gallery on your TV
The Frame transforms into a stunning piece of art when you're not watching TV.* Select from the thousands of pieces from the curated Art Store** collection, featuring works from world-renowned museums, galleries and artists — or enjoy a free, rotating selection of over 370 pieces each year, selected to match each season. You can also upload your own artwork or photos*** for a more personalized collection. Finish the look with the various mat styles and colors complementing.
* Samsung Account log-in and internet connection are required
**Paid-subscription required
***Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available
Lifelike picture when it's on, museum-worthy when it's off
Enjoy vibrant colors when you're watching TV and appreciate lifelike art when you're not. Discover subtle details, enhanced contrast, and rich blacks that make your content come alive; and dive into accurate, vivid color expression so you can experience art as you would in a museum.
The next big thing in television
Welcome to a new era of television—now the TV is tailored to you. Our AI processor enhances picture and sound quality, ensuring all your content is upgraded to stunning resolution* with optimized audio. Plus, now you have the ability to interact with what you watch: get real-time translations of what you're watching with subtitles in your language, control your TV with hand motions while wearing a Galaxy Watch, and more.
*Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model. Al Upscaling utilizes Al-based formulas.
Makes art looks like real art with a print-like finish
See your favorite works like you're seeing them hanging in a gallery or museum. The virtually glare-free screen has a subtle, matte texture, specifically designed to make your favorite works look like a real print. Tiny details are revealed so you can enjoy your favorites like you're seeing it a gallery or museum. Plus, you can watch your favorite shows or movies in bright rooms without distracting reflections.
Brings smooth motion to sports and tear-free gaming
Play your favorite video games and enjoy sports with exceptional motion clarity with minimal lag or blur. You'll get consistently crisp visuals and ultra-smooth performance at top speeds, so your picture stays seamless throughout all the non-stop action. With dynamic refresh technology, it supports VRR games at up to 4K 144Hz, providing incredible performance for your favorite games.
*4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary. The Frame 50" and 43" have Motion Xcelerator(60Hz).
Update the look to match any style
Your home, your style. Discover our collection of magnetic bezels designed to enhance your space and décor. You can mix and match a variety of colors and finishes, such as teak, brown, white and metallic gold. With these bezels and its Matte Display, the TV will look like it belongs in a museum.
*Bezels sold separately
Hangs like a picture
Mount The Frame flush against the wall, just like a picture, to create the illusion of an actual piece of art. With minimal gap between the TV and the wall, it blends seamlessly with your art collection and paintings. Plus, it keeps the design uncluttered since there’s just one sleek cable connected to it.
Only on when you need it
Show art only when it matters. The screen automatically lights up when someone walks into the room and turns off when they leave to save energy. Artwork will always look true-to-life, as a sensor adjusts brightness and color temperature based on the ambient light.
*Motion sensor is activated after turning it on in Settings and only operates in Art Mode.
An intuitive TV platform with thousands of free TV channels
Watch 2,700+ free channels, including over 400 premium Samsung TV Plus channels and free streaming apps on a user-friendly, smart TV platform that you can personalize. Stay updated with live national and local news, sports, movies, music, kids' shows, Kcontent and reality TV- all for free. Plus, play your games, follow recipes or binge-watch shows from your favorite streaming services with just a few clicks. Get 7 years of automatic OS updates so your TV stays up to date.***
*Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change. UI is subject to change without prior notice. Automatic OS updates based on model year; requires Internet connection.
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