Skip to main content
Free Delivery & Huge In-Stock Selection
LG OLED77W7P view 1
LG 77 inch WebOS 3.5 Smart 4K Ultra HD Wallpaper OLED HDTV
EE Model #: OLED77W7P
·
UPC/EAN: 719192610972
Unavailable Online

LG 77 inch WebOS 3.5 Smart 4K Ultra HD Wallpaper OLED HDTV

73 ReviewsWrite a Review
88%
of respondents would recommend this to a friend
EE Model #: OLED77W7P
·
UPC/EAN: 719192610972
front view of the lg 77 4k wallpaper oled smart tv oled77w7p
angled view 1 of the lg 77 4k wallpaper oled smart tv oled77w7p
angled view 2 of the lg 77 4k wallpaper oled smart tv oled77w7p
front view of the lg 77 4k wallpaper oled smart tv oled77w7p

1499995

14999.95

was 1599995

Unavailable Online
Starting at $520/mo or 0% APR with . Check your purchasing power
Electronic Express Credit Card
Pay with Electronic Express Credit Card  Learn how

snap! finance

Lease for as low as $451.92/week. Get Approved

Availability

Shipping

Out of Stock -  43201 - Change

Installation Services Unavailable In Your Area


CHANGE LOCATION

At a Glance

  • 4K Ultra HD Resolution
  • Active HDR with Dolby Vision
  • 4 HDMI / 3 USB / Built-in Wi-Fi
  • Dimensions (WHD): 67.8" x 38.9" x 0.23"

    What's in the Box

    • OLED77W7 77" WebOS 3.5 Smart 4K Ultra HD Wallpaper OLED HDTV
    • Magic Remote
    • Slim Card Remote
    • W7 Wall Mount
    • User Guide
    • Documentation

    Expert Sales Advice

    Have a question? Get an answer from one of our experts.
    See availability »

    Live Chat | 615-346-1419 | Email Us
    front view of the lg 77 4k wallpaper oled smart tv oled77w7p
    front view of the lg 77 4k wallpaper oled smart tv oled77w7p
    angled view 1 of the lg 77 4k wallpaper oled smart tv oled77w7p
    angled view 2 of the lg 77 4k wallpaper oled smart tv oled77w7p
    overhead view of the lg 77 4k wallpaper oled smart tv oled77w7p

    Manufacturer's Description

    The Latest on TVs & Home Theater Equipment

    Learn More About TVs & Home Theater Equipment

    TV Buying Guide Thumbnail

    TV Mounts and how to mount them

    First, it’s very important to realize that you can’t just get any mount for your TV. If you get the wrong mount for your television, you could lose out on getting the best experience and risk the mount failing mechanically. Luckily, we are here to guide you in the right direction. To start, you want to figure out if you’d like your TV to have movement, or if you want it in a fixed position. Read More »

    Read More »
    TV Buying Guide Thumbnail

    TV Buying Guide

    It goes without saying, that TV’s are essential to the entertainment life within your home. Have you ever walk into a room and it feels like something is missing? I’m sure that feeling sinks in when you walk into a living room, with no TV to pull you into an immersive experience. Read More »

    Read More »

    At a Glance

    • 4K Ultra HD Resolution
    • Active HDR with Dolby Vision
    • 4 HDMI / 3 USB / Built-in Wi-Fi
    • Dimensions (WHD): 67.8" x 38.9" x 0.23"

      What's in the Box

      • OLED77W7 77" WebOS 3.5 Smart 4K Ultra HD Wallpaper OLED HDTV
      • Magic Remote
      • Slim Card Remote
      • W7 Wall Mount
      • User Guide
      • Documentation

      Expert Sales Advice

      Have a question? Get an answer from one of our experts.
      See availability »

      Live Chat | 615-346-1419 | Email Us

      Product Description

      Picture on Wall

      Experience the future with the 77" Smart OLED HDTV. At 0.15" thick, it is so incredibly thin that it blends into your wall to seamlessly create the effect as if it were part of the wall itself. The ultra-thin design of this amazing television doesn't mean that you have to sacrifice quality either; it produces deep rich blacks and vibrant crisp colors all in 4K resolution, and with wide viewing angles, you can sit anywhere in the room and still get the perfect viewing experience.

      Best of Innovation Awards Honoree at CES 2017, the LG SIGNATURE OLED TV features a "Wallpaper" design so impossibly thin and light that it attaches to the wall, while delivering unbelievable color and contrast, plus active HDR with 4K resolution.

      Built-in Wi-Fi

      Stream movies, music and more using Smart Hub, and surf your favorite websites with the included Web browser.

      Perfect Cinematic Colors

      LG OLED pixels create their own light, and can switch off to achieve truly perfect black levels with zero light bleed, providing the ideal foundation for displaying the lush, vibrant color.

      Perfect for Every Lighting Condition

      They offer an extremely high degree of color accuracy, wide viewing angles and a picture that is virtually blur-free.

      Active HDR® Content

      Active HDR® analyzes and optimizes HDR10 content scene-by-scene for an even more striking, more breathtaking High Dynamic Range experience.

      Breathtaking HD Images

      Watch 4K movies and TV shows at 4x the resolution of Full HD, and upscale your current HD content to gorgeous, Ultra HD-level picture quality.

      Wide Viewing Angle

      Rather than force viewers to crowd into the narrow LCD "sweet spot" position for optimal picture quality, the cinematic color and infinite contrast of LG OLED TV hold up even from wide angles. So now everyone on the couch will have an ideal viewing experience.

      Dolby Atmos™

      From state-of-the-art theaters to the home: With Dolby Atmos™, sounds can move anywhere, including above the listener for the ultimate in surround audio.

      Mountable Only

      TV cannot be put on a stand. Mounting kit is included. Display cable is not in-wall rated.

      The Latest on TVs & Home Theater Equipment

      Learn More About TVs & Home Theater Equipment

      TV Buying Guide Thumbnail

      TV Mounts and how to mount them

      First, it’s very important to realize that you can’t just get any mount for your TV. If you get the wrong mount for your television, you could lose out on getting the best experience and risk the mount failing mechanically. Luckily, we are here to guide you in the right direction. To start, you want to figure out if you’d like your TV to have movement, or if you want it in a fixed position. Read More »

      Read More »
      TV Buying Guide Thumbnail

      TV Buying Guide

      It goes without saying, that TV’s are essential to the entertainment life within your home. Have you ever walk into a room and it feels like something is missing? I’m sure that feeling sinks in when you walk into a living room, with no TV to pull you into an immersive experience. Read More »

      Read More »

      Similar Best Sellers

      Product Specifications

      Resolution:
      4K Ultra HD

      Display Type:
      OLED Smart

      Smart Assistant:
      Yes

      Screen Size:
      77"

      WiFi Compatible:
      Built-in

      Aspect Ratio:
      16:9

      Panel Refresh Rate:
      120 Hz

      Display Colors:
      1.07 Billion

      RF IN:
      1

      Ethernet Port:
      1

      HDMI Input:
      4

      USB Ports:
      3

      Component Input:
      1

      Composite Input:
      1

      RS232C:
      Yes

      Energy Star Qualified:
      Yes

      Dimensions Without Stand (WxHxD):
      67.8" x 38.9" x 0.23"

      Weight (lbs.):
      27.1

      Max. Resolution:
      3840 x 2160

      Product Reviews

      Review Snapshot

      4.3

      73 ReviewsWrite a Review
      88%
      of respondents would recommend this to a friend

      Ratings Distribution

      Most Liked Positive Review

      Why the short ribbon cable?

      I love the overall design and the picture quality. Fantastic TV!!!!! However, from an installation standpoint, I think LG missed the mark. Putting a giant sound bar on the wall below the TV kind of defeats the purpose of the ultra flat display on the wall. Why not offer a long ribbon cable to run...

      Versus

      Most Liked Negative Review

      Great picture with disappointing audio

      We are remodeling and decided to get the 65 inch "wallpaper" TV to open up space in our small living room. From this standpoint it has worked out well. Like others have said, for those with a good AV sound system it would be nice to provide a small AV box that could be hidden. Since I knew there was...

      Reviewed by 73 customers

      Awful

      Submitted 2 years ago

      By Whatever It Is

      From At home

      Verified Buyer

      Reviewed at

      LG.com

      It doesn't allow alot of different apps to be installed. Such as mgm+, max, and more. You spend alot of money on these televisions and they are pure GARBAGE.!!

      Was this review helpful to you?

      wallpaper tv is junk !

      Submitted 2 years ago

      By leo shitfrin

      From denver

      Verified Buyer

      Reviewed at

      LG.com

      oled TVs are garbage gets burned in 6 months and LG wont do anything for you

      Official Response by LG - BV

      We're sorry to hear that! Send us a private message on Facebook or Twitter using @LGUSSupport and include #VOC, your contact info and model # and we would be happy to look further into this. Thanks. ^Nikki

      Was this review helpful to you?

      Great Features

      Submitted 3 years ago

      By Bernadette 61

      From Ny

      Verified Reviewer

      Reviewed at

      LG.com

      Excellent tv..very pleased with my purchase ..love all my lg products.

      Bottom Line Yes, I would recommend to a friend

      Was this review helpful to you?

      Beautiful thin TV, but burnt in by CNBC ticker.

      Submitted 3 years ago

      By DaveSchlic

      From Houston, TX

      Verified Buyer

      Reviewed at

      LG.com

      I watch CNBC often, and the bottom of the screen has a ticker that moves and changes, but the outline and shape of the ticker are burnt into the screen. I see it bleed through while watching other shows. This is bogus, and should not have happened with this tv.

      Official Response by LG - BV

      We hate to hear that you experienced a problem with your unit. Your feedback is especially important to us and your concerns will be shared with our marketing and product teams. We work continuously to improve the quality of our products and anticipate market demands that drive customer satisfaction. If you have questions or further concerns, please reach out to our support team via private message on Facebook @LGUSSupport with #VOC or call at 800-243-0000. Please be sure to provide your contact information, model/serial numbers and date of purchase. We apologize for the inconvenience and frustration caused. ^Daphane

      Bottom Line No, I would not recommend to a friend

      Was this review helpful to you?

      good tv horrible extended warranty

      Submitted 3 years ago

      By AL311

      From Boston

      Verified Buyer

      Submitted as part of a sweepstakes entry

      Reviewed at

      LG.com

      The Tv is great and I have never seen anything like it. It has worked amazing and people will always be amaze of how thin it is. Being that said and the high price of the tv I bough extended warranty for an extra 700 dollars. Sadly the time I need to get something fix has come, but LG extended warranty has been horrible. The 3rd party their warranty service to people that don't work with LG then they finished the program event tho my warranty still not expired. I paid for the extra coverage and when needed was left with a bunch of phone calls to people that don't care because they don't work for LG.

      Official Response by LG - BV

      Thank you for taking the time to review our product. Your feedback is especially important to us and your concerns will be shared with our marketing and product teams. We work continuously to improve the quality of our products and anticipate market demands that drive customer satisfaction. If you have questions or further concerns, please reach out to our support team via private message on Facebook @LGUSSupport and use #VOC in your first message to our social media support team. Please be sure to provide your contact information, model/serial numbers and date of purchase and we will be happy to assist you. ^Daphane

      Was this review helpful to you?

      Amazing picture and clarity

      Submitted 4 years ago

      By Chiyi

      From Hawaii

      Verified Buyer

      Reviewed at

      LG.com

      An electronic picture display like none other. The quality is undeniable. Images in the screen pop out at you. It's just incredible.

      Bottom Line Yes, I would recommend to a friend

      Was this review helpful to you?

      This is cutting technology.

      Submitted 4 years ago

      By abrahams

      From gh

      Verified Buyer

      Reviewed at

      LG.com

      i have had this tv for 2 years and like wine, it gets better everyday.

      Bottom Line Yes, I would recommend to a friend

      Was this review helpful to you?

      worst tv i ever owned

      Submitted 4 years ago

      By Gia G

      From undisclosed

      Verified Buyer

      Reviewed at

      LG.com

      15 K tv power bar broke less than two years sadness LG made a lemon

      Official Response by LG - BV

      We hate to hear that you experienced a problem with your unit. Your feedback is especially important to us and your concerns will be shared with our marketing and product teams. We work continuously to improve the quality of our products and anticipate market demands that drive customer satisfaction. If you have questions or further concerns, please reach out to our support team on Twitter via @LGUSSupport or on Facebook at https://www.facebook.com/LGUSA/. We apologize for the inconvenience and frustration caused. ^Daphane

      Bottom Line No, I would not recommend to a friend

      Was this review helpful to you?

      WOW!

      Submitted 4 years ago

      By Zhykin19

      From Jacksonville, FL

      Verified Buyer

      Submitted as part of a sweepstakes entry

      Reviewed at

      LG.com

      This is the thinnest TV EVER! Looks so amazing, ads a wow factor to the living room! Amazing picture, easy to install (need 2 people), good sound (base is average, I would recommend adding another speaker), AMAZING ON THE X BOX SERIES X (60 fps at 4k). OVERALL GREAT! The look on the wall is beyond beautiful. It really is as thin as a house key.

      Bottom Line Yes, I would recommend to a friend

      Was this review helpful to you?

      More interesting than amazing, super overpriced

      Submitted 4 years ago

      By Misha S

      From Austin, TX

      Verified Buyer

      Reviewed at

      LG.com

      This was the first wallpaper OLED, so it has some novelty factor to it that's less valuable years on. The picture is exceptional, but you have to be careful of burn-in. The sound bar is average. Yes, it might support Atmos but it still sounds like a medium-end sound bar with almost no bass. Want to add a subwoofer? That's impossible. I'm not talking about just Bluetooth, either, even wired there's no way to add a subwoofer. So, theoretically, LG wants you to buy another one of their high-end sound bars packages to pair with this TV. "Hey guys!" you'll tell your friends "Look at how thin this TV is!" And then they'll point to your space hogging double sound-bar (but one's actually off) set up and shrug. It's no surprise that LG nixed the 80s-vibe mechanical pop-up speakers after this model. I am, frankly, a little surprised that they still seem to work like new. I know it's only a matter of time before one of them stays permanently stuck, the way those old Corvettes or Z-350s with one stuck headlight look. Except for proudly telling your friends how much cash you burned on a 65" OLED, this TV doesn't really have a purpose.

      Official Response by LG - BV

      Thank you for taking the time to review our product. We work continuously to improve the quality of our products and anticipate market demands that drive customer satisfaction. Your feedback is especially important to us and your concerns will be shared with our product team. If you have questions or further concerns, please reach out to our support team on Twitter via @LGUSSupport or on Facebook at https://www.facebook.com/LGUSA/. ^Daphane

      Bottom Line No, I would not recommend to a friend

      Was this review helpful to you?

      Recommended Protection Plans for LG OLED77W7P:

      Protect your new purchase against the risk of untimely and expensive repairs with AWS Protection coverage!

      Recently viewed products